MenuVative® revolutionized the restaurant industry in 2012 with the first true Digital Menu Merchandising Platform. There’s a common misunderstanding around the differences between a digital menu merchandising platform, a POS system, and kiosks or guest facing POS. Allow us to clarify…..
A digital menu merchandising platform is technology designed primarily to help restaurant guests decide what to order—not to process the order itself. It does not change ordering or service at all.
POS systems process orders. Digital menu platforms influence orders. Some modern POS systems provide online ordering functionality, making it “Guest-facing POS”.
Guest-facing POS technology helps a guest place an order. It replaces servers and paper entirely. Many guest facing POS platforms have described themselves as digital menus, which has added to this confusion.